#Apple 6 color logo for mac
The rainbow colored logo might always be a source of nostalgia for Mac enthusiasts, but the monochrome logo allows Apple greater flexibility when it comes to branding its products. This trend, which began in 1998, continues to this day. So instead of placing a somewhat minuscule rainbow colored Apple logo on its products, Apple began placing sizeable and Monochrome styled logos on its products in all sorts of places: on top of the original iMac, on the side of the Powermac G3 Tower, and in an assortment of colors on the good ole iBooks. Not exactly the direction Jobs wanted to lead Apple in. That being the case, placing a large rainbow Apple logo on top of the original Bondi Blue iMac, for example, would have looked silly, childish, and out of place. If the shape of the Apple logo was universally recognizable, why not not put it where people could see it? That meant experimenting with larger logos to make it more prominent. realized that the Apple logo could be leveraged to their advantage. When Jobs returned to Apple in 1997, the company was bleeding money, and Jobs and Co.
TInkering with one of the most recognizable logos in the world wasn’t done simply because Steve Jobs is always looking to change things up. The overall shape of the logo, however, remains unchanged from its original inception 33 years ago. In its place was a new logo that did away with the colorful stripes and replaced it with a more modern monochromatic look that has taken on a variety of sizes and colors over the past few years. The multi-colored Apple logo was in use for 22 years before it was axed by Steve Jobs less than a year after his return to Apple in 1997. The passion of the French knows no bounds! You couldn’t dream a more appropriate logo: lust, knowledge, hope and anarchy. One of the deep mysteries to me is our logo, the symbol of lust and knowledge, bitten into, all crossed with the colors of the rainbow in the wrong order.
Jean-Louis Gassée, former Apple executive and founder of BeOS, quipped about the logo: The relatively simple origins of the rainbow colored Apple logo hasn’t stopped some from reading a bit too much into what it represents. Janoff has said that there was no rhyme or reason behind the placement of the colors themselves, noting that he wanted to have green at the top “because that’s where the leaf was.” Nowadays, companies like Pepsi spend millions of dollars on logo re-designs that are based on complete BS and new age mumbo jumbo.Īs for the rainbow stripes of the logo, Steve Jobs is rumored to have insisted on using a colorful logo as a means to “humanize” the company. Quick sidenote: Corporate design sure was a lot simpler in the 70’s. It also lent itself to a nerdy play on words (bite/byte), a fitting reference for a tech company. Janoff’s eventual design would go on to become one of the most iconic and recognizable corporate logos in history.Īccording to Janoff, the “bite” in the Apple logo was originally implemented so that people would know that it represented an apple, and not a tomato. Not surprisingly, the above logo only lasted a year before Steve Jobs commissioned graphic designer Rob Janoff to come up with something, oh I don’t know, a little bit more modern. The phrase on the outside border reads, “Newton… A Mind Forever Voyaging Through Strange Seas of Thought … Alone.” The logo depicts Isaac Newton sitting under a tree, an apple dangling precipitously above his head. The first Apple logo was designed in 1976 by Ronald Wayne, sometimes referred to as the third co-founder of Apple.
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