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While the Kishi delivers console-quality controls (and comes in an Android variation), the Backbone’s design is more ergonomic, and its app more robust and better integrated. How it compares: The Backbone’s closest competitor is the Razer Kishi, a similarly designed (and priced) dedicated controller for the iPhone. Once snapped together via the Lightning connector, the iPhone and Backbone become a unified gaming platform, feeling much like the Nintendo Switch.
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If you’re using an iPhone 13 Pro or Pro Max, you’ll need an adapter to ensure a snug fit, but Backbone provides this accessory for free upon request. What you need to know: The Backbone is specifically designed for iPhones, from the 6s up to the latest models. There’s no Android version just yet, but Backbone has one on the way.
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But if you regularly play the likes of Call of Duty: Mobile or Genshin Impact, or use your iPhone to enjoy console and PC games via remote play and cloud streaming services, the Backbone is a literal game changer. Who’s it for: At $99.99, the Backbone One probably isn’t for the casual gamer who occasionally plays Clash Royale on their subway commute. Peel unlocks important metrics, such as LTV, repeat purchase rates, new orders and customers returning rate to level up your promo campaigns and make more sales.Your CNN account Log in to your CNN account Are your promo codes gaining new customers? Are your customers returning for a second purchase? The key is to track the value of your promotions.
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The good news: all of this can be measured in Peel.
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Missy Empire ran a 30% off sale using a designated promo code for their Instagram Story viewers. One influencer might be great at getting immediate sales but very few return customers, while another might attract fewer buyers off the bat, but the majority of those go on to become fully engaged customers who come back again and again. Knowing the value of each influencer or instagram marketing campaign is key, and promo codes enable you to do this.Īs well as the monetary impact influencers have on your sales, you can also dig into how they are helping your brand in the long run.
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Think about it: one influencer might be bringing in consistently jaw-dropping results, while another brings in a dribble of sales. Implementing different discount codes for different influencers can help you see where the results are coming from. It’s essential to track the impact of specific promotions using specific discount codes so you can understand what’s working and what’s not. This can be answered with two simple clicks in Peel. If you fall into this percentage, how do you know if your campaigns are working? Sure, you might be getting more followers and more likes, but how is influencer marketing helping your sales and customer retention strategy? Are these influencers improving the lifetime value of your customers? Are they driving growth? Influencer marketing is one of the savviest ways to get your products out there - after all, influencers have already built up trust and a loyal following, which is automatically transferred to your product.īut one study shows that 33% of brands don’t measure the ROI of their influencer marketing campaigns. How can you determine whether a sale was a one-hit wonder? How can you track whether your discount codes lead to a higher LTV per customer or a higher repurchase rate? And, most importantly, how can you assess whether using promo codes is contributing to your overall growth? Using Promo Codes to Measure Influencer Marketing Campaigns But, while this is great for both customers and merchants, there is one recurring struggle on the brand side: measuring the success of these discount codes.
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